Plastic Jungle Blog

consumer research

Survey: Retailer Brand Strength Improves With Gift Card Exchange

August 24, 2010 | Written by:

Consumers Seeking More Options With Gift Cards SAN JOSE, CA–(Marketwire – August 24, 2010) –  Plastic Jungle, the Web’s leading gift card exchange, today announced the results of a recent independent study examining the impact of gift card exchanges on retail brands. The results show that consumers have a more positive impression of retail brands … Read more

Javelin Predicts Growth in Online Gift Card Sales

February 26, 2010 | Written by:

Yesterday, results from a consumer study done in Nov ’09 by Javelin Strategy & Research were published at Internet Retailer. Quick highlights: Javelin predicts online gift card sales will grow at a 29% CAGR over the next several years and will reach $5.86B in 2014 (online gift card sales were $1.6B in 2009) 41% of … Read more