Javelin Predicts Growth in Online Gift Card Sales
Yesterday, results from a consumer study done in Nov ‘09 by Javelin Strategy & Research were published at Internet Retailer.
Quick highlights:
Javelin predicts online gift card sales will grow at a 29% CAGR over the next several years and will reach $5.86B in 2014 (online gift card sales were $1.6B in 2009)
41% of their respondents indicated … Read more
Category: In The News | Tags:consumer research, ecommerce, Gift Card Industry Data, Javelin Strategy
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