Plastic Jungle Blog

unredeemed gift card economy

Survey: Retailer Brand Strength Improves With Gift Card Exchange

August 24, 2010 | Written by:

Consumers Seeking More Options With Gift Cards SAN JOSE, CA–(Marketwire – August 24, 2010) –  Plastic Jungle, the Web’s leading gift card exchange, today announced the results of a recent independent study examining the impact of gift card exchanges on retail brands. The results show that consumers have a more positive impression of retail brands … Read more

How Plastic Jungle’s Gift Card Exchange Helps Retailers Brings Their Gift Cards Home

April 28, 2010 | Written by:

We’re often asked why retailers would want to join the Plastic Jungle marketplace, allowing their gift cards to be traded electronically.  Indeed, many ask us why a retailer wouldn’t prefer that the card simply expire – going off into the ether, allowing the retailer to simply keep the money that otherwise would be spent in … Read more